hegraber@alumni.massart.edu | 856.472.1969
Education
Massachusetts College of Art and Design
Boston, MA | Bachelors in Industrial Design | 2017
MassArt IDSA Student Merit Award Winner 2017
Rowan College at Gloucester County
Sewell, NJ | Graphic Design | 2012 - 2013
Experience
melissa & Doug
Product Designer | July 2021 - Present
Product Designer:
Leading and developing new toy innovation within the Infant to Toddler Line
Lead designer on new Arts & Crafts Initiative
Created a cohesive brand/logo strategy used across cross functional teams
TOMY International
Industrial Designer | January 2018 - July 2021
Product Designer:
Lead Designer in Toddler Feeding Category
Innovate and design new Toddler Feeding products from end-to-end based off target cost, trends, and consumer needs // Tableware, Booster Seats, Sippy Cups, Activity Centers, etc.
Organize brainstorm sessions that inspire new ideas and overcome challenges that fit within brands core values
Graphic Designer:
Creator of all fashions, patterns, prints, and unique characters for TFY products
Graphic Designer for social media content and animations
Lead designer on all Licensed graphic content [Disney, Warner Bros., and Nickelodeon]
Lead Trend Forecaster:
Analyze, predict, and understand consumer trends through market research
Creator of the brand's color palette for all product categories
Create Moodboards, Fashion Patterns, and educate team on the future trends
Internship Program Leader:
Working with Universities to help connect students for co-ops and internships
Train, lead, and organize projects for the student
Hiring process
Flour Child Farm & Bakery
Entrepreneur | December 2010 - Present
Created my own business creating specialty cakes, invitations, and wedding decor
Found on The Knot and WeddingWire
GOODBABY GROUP
Industrial Design Intern | June - December 2017
Designed stroller accessories, cup-holders, trays & travel phone holder
Designed tire tread patterns and removable baskets
Worked closely with the senior designers to solve engineering and design challenges around the knuckles that encapsulated the folding mechanisms
Lead Designer from Educational Activity Tray
MIT Water Summit
Graphic Designer | September - November 2017
Designed graphic content for MIT's Water Summit advertising campaign
Posters, banners, brochures, tickets, email header, and website content
"The 2017 MIT Water Summit focused on issues at the heart of the food-water nexus, reflected on the role of water in food production – both in agriculture and aquaculture – and evaluated the innovation, policy, and technologies required to support healthy and sustainable communities."
Massart Volunteer Coordinator
Event Planner and Graphic Design | August 2014 - May 2017
Organize volunteer opportunities for students
Collaborate with local schools and businesses and participate in local charity walks and runs
Creator of all graphic content for advertising
Industrial Design Freelancer
Northeastern University | January - May 2017
Collaborated with the Northeastern Graduate Engineers on a spatial experience design project
Educational Information Resource Center (EIRC)
Marketing & Graphic Design Intern | June - August 2015
Designed advertisements for magazines
Designed flyers, postcards, and posters
Provided visual improvements to existing documents
Awards
MassArt IDSA Student Merit Award Winner 2017
Mar 2017 | Massachusetts College of Art and Design
Massachusetts College of Art and Design 2017 Merit Award Winner. Presented in the IDSA’s Northeast District Design Conference 2017 at RISD.
Departmental Honors Award
May 2017 | Massachusetts College of Art and Design
Awarded to senior whose work is judged exceptional. The student exhibits a positive, energetic approach and an engaged collaborative contribution to the studio environment. Their work demonstrate empathy, critical thinking and the ability to identify, communicate and solve problems through solid design skills. They possess curiosity, a willingness to explore and the patients to learn.
ID Faculty Choice Award
May 2017 | Massachusetts College of Art and Design
Awarded to the senior that demonstrates; a clear, confident and consistent design process, strong visual & verbal communication of ideas, and the ability to critically evaluate their work and the work of others often with such humility that their efforts go unnoticed.
All School Show Industrial Design Winner
May 2017 | Massachusetts College of Art and Design
Awarded as the Industrial Design winner in the all school student showcase.
Boston City Hall Art Gallery
Oct 2014 | Massachusetts College of Art and Design
Four pieces of my art was selected to be displayed in the Boston City Hall.
First Year's Finest
May 2014 | Massachusetts College of Art and Design
Awarded to outstanding students and accomplishments by MassArt Professors.
MassArt Basketball Team
2013 - 2017 | Massachusetts College of Art and Design
Awarded MVP ‘17 in the NASBI Tournament
Activities
Graphic Designer
2013 - Present | Freelance
Company Logos, Advertising Content, MIT Water Summit Designer
16 Hours to Glory
2017 | Massachusetts College of Art and Design
Industrial Design Challenge
IDSA Industrial Design Representative
Fall 2014 - Spring 2017 | Massachusetts College of Art and Design
MassArt Basketball Team
2013 - 2017 | Massachusetts College of Art and Design
NASBI Tournament Team MVP
MassArt Basketball Coach
2017 - 2018 | Massachusetts College of Art and Design
Basketball Coach
Habitat for Humanity
2014 - 2015 | Massachusetts College of Art and Design
Traveled to Greenly, CO for a week to build a family a home
Boston Marathon
2018 - 2019 | Runner
Ran in the 2019 Boston Marathon to support Dana Farber Cancer Institute, raising up to $12,000 towards cancer research
Skills
Adobe Suite | Photoshop, Illustrator, InDesign, LightRoom
3D-Molding | Solidworks, Fusion 360, Keyshot, Prototyping
Sketching | Hand sketching, Sketchbook Pro, Coral Painter 12
Organization | PowerPoint, Microsoft Word, Folder Management