The First Years

During my time at The First Years, I was an industrial and graphic designer on the Mother, Infant, Toddler (MIT) team. I had the responsibility of leading all toddler feeding licensed products and developing product innovation. In addition to design products, my background in graphic design has led me to become the brand’s trend forecaster, color specialist, and creator of all the fashion patterns and unique characters used on our products.

Licensed graphic content [Disney, Warner Bros., Cocomelon, Baby Shark, and Nickelodeon]

Products currently available at Target, Walmart, & Amazon

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Our goal was to develop a new sustainable line to help reduce plastic waste. GREENGROWN uses a mix of 55% plastic that is produced from sugarcane and 45% of other recyclable plastics for exceptional durability and flexibility. Sugarcane is a renewable raw material, and using it in place of fossil fuels helps reduce greenhouse gas emissions.